Privacy Policy — 444g

444g ("we", "us", "our", "the Platform") operates the online betting and gaming information website at 444g.cam. We are committed to protecting and respecting the privacy of all individuals who use our platform, including users based in Pakistan and other jurisdictions where the platform is accessible.

This Privacy Policy ("Policy") describes how 444g collects, uses, stores, discloses and otherwise processes personal data obtained from or about you when you visit our website, register an account, use our services, contact our support team or otherwise interact with any part of the 444g platform.

This Policy applies to all personal data processed by 444g in connection with the platform and forms part of our broader legal framework alongside our Terms & Conditions and Responsible Gambling Policy. By using 444g, you acknowledge that you have read and understood this Privacy Policy and that you consent to the processing of your personal data as described herein, where such consent forms the lawful basis for processing.

For the purposes of this Privacy Policy, the following terms have the meanings set out below:

• "Personal Data" means any information relating to an identified or identifiable natural person, including name, email address, phone number, date of birth, financial information and device identifiers.
• "Processing" means any operation performed on personal data, including collection, recording, organisation, storage, adaptation, retrieval, use, disclosure, transmission, restriction, erasure or destruction.
• "Data Controller" means 444g, as the entity that determines the purposes and means of processing personal data collected through the platform.
• "Data Processor" means any third party that processes personal data on behalf of 444g in accordance with our instructions and data processing agreements.
• "User" means any individual who accesses or uses the 444g platform, whether as a visitor or a registered account holder.
• "Consent" means any freely given, specific, informed and unambiguous indication by which you signal your agreement to the processing of your personal data for a specific purpose.
• "Cookie" means a small text file placed on your device by the platform to facilitate functionality, analytics and personalisation.
• "KYC" means Know Your Customer — the identity verification process through which we confirm your identity and assess your eligibility to use the platform.

444g collects personal data through several channels. The categories of data we may collect are as follows:

3.1 Registration & Account Data

When you create an account, we collect your full legal name, date of birth, email address, phone number, residential address (including city — for example, Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan or Peshawar), chosen username and password (stored in hashed form).

3.2 Identity Verification (KYC) Data

To comply with applicable anti-money laundering and responsible gambling obligations, we may collect copies of government-issued identity documents (such as a Computerised National Identity Card — CNIC), proof of address documents and proof of payment method. This data is processed solely for verification purposes.

3.3 Financial Transaction Data

We collect records of deposits, withdrawals and betting activity on your account, including transaction amounts in PKR, payment method references (such as bank transfer, Easypaisa, JazzCash, Raast, or bank accounts such as HBL, UBL, Meezan Bank or Bank Alfalah), timestamps and transaction identifiers. These payment brand names are referenced as familiar local payment methods and their collection does not imply any endorsement of gambling by those institutions.

3.4 Gambling Activity Data

We record bets placed, games played, stakes, winnings, losses, bonus usage, session durations and responsible gambling tool settings. This data is used for account management, dispute resolution and responsible gambling monitoring.

3.5 Technical & Device Data

We automatically collect certain technical data when you access the platform, including your IP address, browser type and version, operating system, device type, screen resolution, referring URLs, pages visited and session duration.

3.6 Communications Data

When you contact our support team — whether by email, live chat or through the help centre — we retain records of that communication, including the content of messages and any attachments, for quality assurance and dispute resolution purposes.

444g processes your personal data for the following purposes:

• Account Management: To create, maintain, administer and close your 444g account, including processing deposits, withdrawals and account changes.
• Identity Verification (KYC): To verify your identity, age and eligibility to use the platform, in accordance with applicable anti-money laundering and responsible gambling obligations.
• Transaction Processing: To process and record your financial transactions, including deposits and withdrawals in PKR through available payment channels.
• Customer Support: To respond to your enquiries, process complaints, resolve disputes and provide platform assistance in English or Urdu where available.
• Responsible Gambling: To monitor your gambling activity, apply deposit limits, loss limits, session time limits, cool-off periods and self-exclusion settings, and to identify patterns of potentially harmful play.
• Fraud Prevention & Security: To detect, investigate and prevent fraudulent transactions, unauthorised account access, multi-accounting, bonus abuse and other prohibited conduct as defined in our Terms & Conditions.
• Legal Compliance: To comply with applicable laws, regulatory obligations, court orders and lawful requests from competent authorities.
• Platform Improvement: To analyse platform usage data, improve functionality, personalise the user experience and develop new features based on aggregated, anonymised user behaviour.
• Marketing Communications: To send you promotional communications about 444g offers and features where you have provided consent to receive such communications. You may withdraw this consent at any time by contacting our support team.

444g processes your personal data on the following legal bases, depending on the nature of the processing activity:

• Contractual Necessity: Processing required to perform our obligations under the contract with you — principally the creation and administration of your account, transaction processing and the provision of platform services.
• Legal Obligation: Processing required to comply with applicable laws, including anti-money laundering legislation, responsible gambling regulations and tax obligations.
• Legitimate Interests: Processing for fraud prevention, platform security, dispute resolution, product improvement and analytics — where such interests are not overridden by your rights and interests as a data subject.
• Consent: Where no other legal basis applies, we will rely on your freely given consent — for example, for direct marketing communications. You may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.

444g does not sell, rent or trade your personal data to third parties for their own marketing purposes. We may share your personal data with the following categories of recipients in the circumstances described below:

• Service Providers & Data Processors: Technology providers, payment processors, KYC verification services, fraud detection providers, customer support platforms and cloud hosting services who process data on our behalf under contractual data processing agreements.
• Regulatory & Law Enforcement Authorities: Where required by applicable law, regulation, court order or lawful government request. 444g will notify you of such disclosures where legally permitted to do so.
• Responsible Gambling Bodies: Where applicable under the operator's licence jurisdiction, we may be required to share data with national self-exclusion registries or responsible gambling programme administrators.
• Business Transfers: In the event of a merger, acquisition, asset sale or restructuring of 444g, your personal data may be transferred to the acquiring entity, subject to the same privacy protections as described in this Policy.

444g uses cookies and similar tracking technologies on its platform. Cookies are small text files placed on your device that allow us to recognise your browser, store your preferences and collect usage data.

We use the following categories of cookies:

• Strictly Necessary Cookies: Essential for the operation of the platform — for example, maintaining your login session, applying your account settings and processing transactions. These cannot be disabled without affecting platform functionality.
• Analytics Cookies: Used to collect anonymised data about how users navigate the platform — for example, which pages are visited most frequently and how long sessions last. This data helps us improve the platform experience.
• Functional Cookies: Used to remember your language preferences, responsible gambling settings and other personalisation options.
• Marketing Cookies: Used to deliver relevant promotional content and measure the effectiveness of marketing campaigns, where you have consented to this use.

You may manage cookie preferences through your browser settings. Note that disabling certain cookies may affect platform functionality. Continued use of the platform after being informed of our cookie use constitutes acceptance of strictly necessary and analytics cookies required for operation.

444g retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, to comply with applicable legal obligations, to resolve disputes and to enforce our agreements. The general retention periods applicable to different categories of personal data are set out in the table in Section 3 above.

Upon the closure of your account, we will retain your personal data for a minimum period of five (5) years in order to comply with anti-money laundering regulations, responsible gambling obligations and any applicable statutory limitation periods for legal claims. Where data is no longer required for any lawful purpose, it will be securely deleted or anonymised.

444g implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration or disclosure. These measures include, but are not limited to:

• SSL/TLS encryption for all data transmitted between your device and our platform;
• Password hashing and salting — we never store passwords in plaintext;
• Role-based access controls limiting staff access to personal data on a need-to-know basis;
• Regular security audits and vulnerability assessments;
• Two-factor authentication options for registered users;
• Secure, geographically redundant data hosting infrastructure.

Despite these measures, no data transmission over the internet or electronic storage system is completely secure. You are responsible for maintaining the security of your own login credentials and for notifying us immediately at [email protected] if you suspect unauthorised access to your account.

Subject to applicable data protection law and the jurisdiction in which the platform operates, you may have the following rights with respect to your personal data held by 444g:

• Right of Access: You may request a copy of the personal data we hold about you, along with information about how it is used and shared.
• Right to Rectification: You may request the correction of inaccurate or incomplete personal data. You can update basic account information directly through your account settings. For document or identity corrections, please contact support.
• Right to Erasure ("Right to be Forgotten"): You may request the deletion of your personal data where it is no longer necessary for the purpose for which it was collected, or where you have withdrawn consent. This right is subject to overriding legal retention obligations.
• Right to Data Portability: Where processing is based on consent or contractual necessity and is carried out by automated means, you may request your personal data in a structured, commonly used, machine-readable format.
• Right to Object: You may object to processing based on legitimate interests or for direct marketing purposes. Where objection relates to direct marketing, we will honour this request unconditionally.
• Right to Restriction of Processing: You may request that we restrict the processing of your personal data in certain circumstances — for example, while the accuracy of your data is under dispute.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of the above rights, please contact our support team at [email protected]. We will respond to all verified data subject requests within a reasonable period and in accordance with applicable law. We may request proof of identity before processing certain requests in order to protect the security of your data.

444g is strictly an adults-only platform. We do not knowingly collect personal data from persons under the age of 18, or such higher minimum age as required by the applicable operator licence jurisdiction.

If we become aware that personal data has been submitted by or on behalf of a minor, we will take prompt steps to delete that data and close the associated account. If you believe that a minor has provided us with personal data, please contact us immediately at [email protected].

The 444g platform may contain references to or integrations with third-party services — for example, game content providers, payment gateways, analytics services and customer support tools. This Privacy Policy applies only to data processed by 444g directly.

444g is not responsible for the privacy practices of any third-party services accessed through or integrated with the platform. We encourage you to review the privacy policies of any third-party providers you interact with. The listing of payment references such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah on this platform relates solely to their role as familiar Pakistani payment method references; it does not imply that those institutions have access to your 444g account data.

444g's primary audience is adult users in Pakistan, including users in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar and other cities across the country. We are committed to providing clear, honest privacy information to Pakistani users in English.

Pakistan does not currently have a comprehensive general data protection law equivalent to GDPR. However, 444g voluntarily applies internationally recognised data protection principles — including purpose limitation, data minimisation, accuracy, storage limitation, integrity, confidentiality and accountability — to all personal data it processes, regardless of user location.

The Prevention of Electronic Crimes Act 2016 (PECA) and related Pakistani legislation may affect how certain data is processed or disclosed. 444g will comply with lawful data disclosure requests from Pakistani authorities where required by applicable law, subject to verification of the legal basis for any such request.

444g reserves the right to update or revise this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this page and, where reasonably practicable, notify registered users via email or an on-platform notification.

Your continued use of the platform following the publication of an updated Privacy Policy constitutes your acceptance of those changes. We recommend reviewing this page periodically to stay informed of how we handle your personal data.

If you have any questions, concerns or requests relating to this Privacy Policy or the processing of your personal data by 444g, please contact our support team using the details below. We are committed to responding to all privacy-related enquiries within a reasonable period.

For data subject access requests, rectification requests, erasure requests or objections to processing, please contact us at the email address above with the subject line "Data Subject Request" and a clear description of your request. We may ask you to verify your identity before processing the request.